Jos Seff


The market is flooded with products today more than ever. Did you know there are over 500,000 businesses registered in Australia, as we speak? However, we could barely recall 10 names from each industry if asked to name a few, so where is the gap?

It would be false to assume that the lesser-known enterprises lack in quality or talent. Research indicates that only 40% of the famous ones actually deliver great products. Then, what is setting them apart? To answer precisely that, we have compiled a list of 5 tactics that help in developing an exclusive brand in the market.

1)  Improve:

Starting with the basics here! Your brand is only as good as the services you offer. In a market saturated with products, either the famous ones sell or the truly remarkable ones do! If you were to set out sampling products, you would find most of them similar in quality to the extent that they all have the same flaws.

It is these flaws that could help your cause. Your products need to do away with these flaws, or at the very least, reduce their impact. The more efficient your product is, the better it sells. So, via this tactic, we aren’t relying on the cliché primitive qualities each of your rivals can offer too; instead, we are relying on the improvements we have made on the parts they still lack in.

2)  Incorporate feedback:

What better way to improve than to listen? Much like a complaining wife, your customers too want you to fix things. They are willing to tell you the good and the bad points about each of the offerings they have tried. You need only to ask! Regular practice of conducting public discussions, polls, surveys could get you the feedback you need to improve your product quality.

3) Get the Branding Right: 

Now, the part where our product had a role is over. To truly develop a brand, you need to start on the inside. Branding is so powerful that most consumers would probably recognize the logo of Pepsico Company, but not the flag of the Netherlands despite the fact that they are both using the same colour scheme.

Branding requires a catchy logo and a pressing tagline, but that’s just the basics. You also need to make the most of your employees and the employers alike to drive a common message across. For practical and powerful branding solutions, you should consult professionals such as BrandMatters.

4) Online Reputation on Fleek:

Once you have sorted out the branding front, you would need to get your brand out in the public. In the age of social media, it is easier than ever to create a hype around your brand. Just know your target audience right and connect with them across all the social media platforms. You could hop on the viral trends to garner their engagement and build an empire online too.

5) An Excellent Customer Service:

Now that you have generated hype around your products, people may have queries. Those who have sampled it may offer feedback or may need help. A brand that is easy to reach and quick to respond is the one that’s more likely to retain a customer. A readily available and friendly customer service dept. is a must-hire if you truly want to become a favourite in the market.

Your product matters when it comes to beating the competition. However, everything else is just as important too. How you treat your customers, how you reach out to non-customers, and above all, how you treat your employees forms the aura of your brand. Nowadays, a brand is about a story, make sure yours is a great story that inspires people and promoted their trust into your brand!

Globally acclaimed, Argyle Pink diamonds have truly risen up as one of the most popular commodities being bought for SMSF all around the world. Financial analysts have credited many different factors for this rising trend, yet the fact remains that the exclusivity of the pink diamonds themselves are to be lauded for their growing demand. In fact, you can find a lot more pertaining to the various investment strategies and evaluation factors regarding the pink diamond trade by simply visiting well-established sites such as In the meanwhile, here are some of the leading factors to help you make an informed decision about building a customised pink diamond collection within your personal SMSF.

Rarity – less supply but increasing demand

Pink diamonds are extremely rare. Even within the pink diamonds category, there are variations of colour consistency and secondary colour inclusions that can create a rift of value. If you have been fortunate enough to buy pink diamonds with fewer secondary colours and a vivid dark purplish-pink as the primary colour, you can rest assured of its consistent valuation over the years. Of course, the main reason for the increasing demand of Pink diamonds is also its dwindling supply with the upcoming date of closing for the Argyle mines which are the main source of pink, red and blue diamonds.

Ornamental value along with asset value

Precious stones and metals have always been preferred for commodities trading because they have an asset value for accessories, which makes it possible for owners to enjoy the commodities in possession. You do not have to lock away your beautiful pink diamond collection; you can just as easily have them placed in precious metal settings to wear as statement jewellery pieces.


While moving liquid cash across countries or even within the state can get quite tricky, it can be handled in a much more classy way if you could transfer it to pink diamonds. Further, it is much easier to store pink diamonds than a huge bulk of cash regardless of whether you would be doing it within your personal safety vault or in a security deposit box within the bank.

Global Accreditation

Again, the global acclaim of pink diamonds makes them an ideal way of transferring money across various countries. Not only would it be simpler to travel with Pink diamonds, you can also get the same value at every part of the world, when you are ready to liquidate the stones. In fact, pink diamond SMSF is a great way of preparing yourself, if you are planning early retirement and settling with your own business or real estate in a completely different part of the world.

Finally, the popularity of the pink diamonds renders them virtually inflation-proof. In an unstable economy, this one feature sets the stones apart from any other commodity asset. The trend of appreciating value, the drop in supply and the fact that you do not have to declare your pink diamond investments every year, making them tax-free, all work great in favour of their SMSF preference.

Do you remember how every time our parents needed us to do something such as house chores or completing homework, they would instantly tempt us with a reward?

“If you do this, I would get you the dress you wanted/ the chocolate you love/ the toy you wanted” This is a reward-based or incentive-based strategy utilised for multiple purposes. This psychological strategy works by motivating and luring the human mind into the appeal of a reward, which can be easily theirs provided the work is done successfully.

Human resource management or HRM makes use of these reward-based positive reinforcement techniques to get the best results out of their employee workforce. Some of the major strategies include:

  • Initiation of reward vs. recognition competition to ensure that employees gear towards what they need the most. For example, at a surveyed company, 32% of employees geared towards recognition, while 58% geared towards reward programs. Hence we can conclude that a majority of the employees would prefer a program, which has a reward system to it on completion, rather than a program that only compensates with recognition after the completion of the work. Hence statistically speaking, employees would like to be more rewarded than recognised.
  • High utilisation of gamification techniques and HRM policies like leading from the top. 78% of surveyed employees registered a higher job satisfaction level when recognised or rewarded on a peer to peer basis. Thus, employees like to be reviewed and evaluated with respect to their colleagues and peers. It’s obvious that competition has always riven excellence among us mankind. This works here too, as it gives them a certain level of satisfaction to outperform their peers in the competitive office environment.
  • The integration of positive reinforcement techniques like mentorship programs and recreational programs also registered to have a positive influence on job satisfaction for 66% of surveyed employees.

Developing new strategies apart from the existing ones could also ensure the smooth functioning of the company. Developing new employee recognition programs could have the following criteria:-

  • The ability to administer or support change.
  • Systems improvements.
  • Customer or client preservation.
  • Morale-construction.

To develop these strategies a company should formulate certain policies that would be acted upon during the employee recognition program. These policies include the criteria an employee should fall into to be judged for further appraisal. These policies also keep in mind the types of gifts, prizes or incentives which can be provided to well-performing candidates would. To avoid ambiguity, there can be clear guidelines such as:

  • The approval procedure.
  • Employee eligibility criteria.
  • The types of reward that shall be provided.
  • The regularity of reward presentations.

These types of policies could ensure a safe and healthy workplace, and a healthy professional satisfaction for both, the employer and the employee. These increments and gifts could also be given in the form of online gift cards for shopping, food or travel which can be purchased from websites like GRS GCodes.

Statistics show that almost 66% of surveyed employees report that they have never received any form of recognition for their efforts at work.  Thus, HR management could use certain practices based on studies about leadership models such as:

  • Providing a personal approach towards positive reinforcement and creation of reward-based short and long term goals.
  • Widening the net of opportunity and getting senior management to recognise and publicise the achievements of the sector of employees working for them directly.
  • Facilitate positive peer to peer recognition and provide opportunities for employees to showcase private hobbies and passions.
  • Raise the bar by creating an annual trophy or free vacation tickets to be awarded to people having high distinctions and achievements.

These gamification techniques along with positive reinforcement techniques go a long way to ensure that employees have a good level of job satisfaction. The tips outlined above are starting points that you could use to start a reward program at your organisation.

Did you know that every year over 235,000 Australians suffer from the torments of muscular pain? Muscular pain isn’t that uncommon clearly! While there are various medicines and pain killers that could eliminate the pain, they come with some side effects. Perhaps why, the victims of muscular pain have been shifting to chiropractic treatment. Chiropractic is a branch of medical studies, which deals with the musculoskeletal and spinal system of our bodies in a non-invasive or drug-dependent way.

So, in this article, we are going to list out a few advantages of Chiropractors and how they can help us get rid of muscular pain. To know more about their practices and offers, visit website. However, for now, let us look at the most prominent benefits of switching over to chiropractors:

  1. Say No to surgery and medications:

Have you experimented with various treatments, but aren’t satisfied with the results? While most people who are looking for a quick relief opt for surgery, doctors themselves resort to a surgery as the last option. Simply because surgeries can often be tricky and require high accuracy, surgical methods should e the last resort. Procedures done by chiropractors are non-invasive and help in mobilizing your joints, which were restricted due to muscular injuries like falling, repetitive stress, or any traumatic events. While it may take time, we recommend it is the best way out since it uses your body’s natural healing powers.

  1. Safe and effective:

There is always a catch in artificial things! Medicines fall in this category too. Side effects such as obesity, nausea, lethargy, numbness, etc are sided products of medicinal usage. In some cases, the medicine may even make the situation worse. Chiropractors use a natural approach to help their patients. The chiropractic treatment includes exercise, spinal mobilization, counselling, and natural medicines.

  1. Get rid of permanent pain:

Some extreme damage to the muscular system leads to permanent discomfort. Medicines won’t be effective here, but regular sessions with chiropractors may heal it slowly and completely. Since they rely on muscular workout and improving fluid flow through the muscles, it strengthens them to the core. Patients have also realized a notable improvement in their energy level and immune system.

  1. Personalized treatment:

This could easily be the first on our list, for the simple reason that while every patient may get prescribed the same medicine for muscular pain, they would be tackled with a personalized treatment at the hands of a chiropractor. Given that all muscular injuries vary in severity and size, it is recommended you go for this personalized approach. Moreover, it also treats the menstrual disorder, ear infections, gastrointestinal syndromes, depression, post-pregnancy pains, and many more.  

  1. Boost immunity:

Chiropractic treatment improves functions of pulmonary veins, decreases stress, and inflammatory cytokines. It is also suitable for stabilizing blood pressure. Chiropractic treatment has also helped in improving digestion, treat asthma, insomnia, and migraine problems in patients. The therapy has been proven to be beneficial for athletes.

  1. Say “NO” to back and neck pain:

Around 96% of patients who have tried chiropractic treatment have had a great recovery and prefer it over allopathic treatment for muscular pain. Chiropractic treatment may not be as fast but is a permanent solution to shoulder and back issues. According to a survey, 77% of people suffering from lower back pain are likely to suffer from chronic pain, if not treated well in time. Chiropractor’s treatment gives special attention to the nervous system that regulates the organs of the human body.

Travelling for some is passion. They want to explore the place they visit in a holistic manner. Whether the idea of travelling is leisure, exploration, or business, the idea itself becomes irresistible for avid travellers. Travelling for leisure or pleasure may not be that helpful for your finances but business trips are something that many travellers crave for.

However, you have to make sure that you are travelling in a proper way while on a business trip as well because getting in trouble during a trip is something that no one likes. Therefore, you have to make sure that you have a ready travel guide on which you can bank on. Taking help from the best corporate travel management services is a great option for sure. To help you out in making your corporate travel effortless, here is a guide that you might want to look at before you embark on your journey.

Gather Knowledge About The Destination

When you are travelling to a new place, having knowledge about it becomes very much important. As a matter of fact, you need to understand that a certain place might have different rules and customs than the place in which you reside. You can simply go to Google and search for that place. You will definitely find all the information you need for a safe and secure travelling experience in that place.

Make An Itinerary

As a traveller, an itinerary serves as a blueprint or roadmap through which you will be able to explore the place in a much better way. When you gather information and find that there are some special places and restaurants available where you have to visit during your corporate trip, create an itinerary straight away by including those places on the itinerary. It will surely facilitate your exploration.

Get The Documents Ready

Most people forget that while travelling abroad or to a different place, you might have to produce some documents in order to enter that place failing which might lead to legal consequences. Therefore, you should not forget to get the documents ready so that you can produce it whenever the authorities ask for them.

Packing The Bags Meticulously

While travelling, your travel bag becomes your best friend. You have to make sure that you carry all the travel essentials in the bag, especially the medicines. That is why you have to pack the bag meticulously and carefully so that none of the travelling essentials gets left behind.

Finally, even when you are on an office trip, you have to understand that safety and security have to be your priority. It will help you to explore the place in a better way. Following the aforementioned guide will help you to enjoy the trip in a better way.

Having a swimming pool in the house and to use it is a great way to relax. Also, it is a great place for partying with friends as well as playing with kids. Hence, it is quite obvious that you need to maintain it properly. Otherwise, you could get into a lot of trouble.

Swimming pools are great for relaxation but if they are not maintained properly, they could become a source of various health concerns. That is why it should not be a prerogative to maintain your swimming pool as it should be your priority.

Now, you might struggle to fathom this but it is a fact that you cannot ignore. Moreover, you need to understand how you can maintain the swimming pool. There are certain steps that you might want to take. In this article, let us have a discussion on it.

Understand The Chemistry Of Your Pool

As water risk assessment are important, the first step to that would always be an understanding of the chemistry of the pool. You need to understand the pH levels of a swimming pool and the impact it can have. The ideal swimming pool pH level would be around 7.2 to 7.8 as it will have less active chlorine present in the water which is actually good for you.

Cleaning Of The Skimmer Basket Regularly

You may not pay heed to the skimmer basket sitting at one corner of your pool but it does play a big role in ensuring a clean swimming pool for you to enjoy. The role of skimmer basket is to accumulate debris and wastes that fall into the swimming pool before they get to the bottom. Therefore, you need to clean the skimmer basket on a regular basis to make sure that it is working in the best possible manner.

Beware Of The Water Level

Another important aspect of keeping the swimming pool clean is the checking of the water level. Now, this is where many people get confused as to whether to have a high water level or a low water level. Generally, it will be good if the water is neither too high nor too low. The ideal level of the water in the swimming pool would be the centre, exactly the height of the skimmer basket. If the water is too low then it will dry the pump-out or even burn it. In the case of the high level of water, it will prevent the skimmer basket to perform effectively.

As keeping your swimming pool is important, make sure that you are applying the aforementioned tips to keep it functioning in a proper way. If you can keep the swimming pool maintained well then you will be able to enjoy and relax in it without any headache.

Are you looking into roof racks but you are not sure whether that is something you actually need or not? Then you have stumbled upon the right place. There are a number of advantages and benefits to upgrading your vehicle with a ladder rack, however that does not mean that your job absolutely needs this upgrade. Therefore, to help you make up your mind, here are 5 of the top businesses that benefit from using roof racks. If your job category falls into one of these businesses, who knows, maybe it will be a good fit for you as well!

Top 5 businesses that benefit more from roof racks

There are a number of businesses and industries that need roof racks to perform their daily tasks. For some industries, ladder racks and roof racks are an absolute necessity for their fleet of vehicles. One of those industries is construction. Construction businesses need to transport a lot of material from one location to another. Usually they use bigger trucks but for smaller construction firms, as well as individual contractors, a roof rack makes life much easier. Every contractor needs a ladder during his daily activities, a roof rack makes transportation as well as loading and unloading of the item, much easier and faster. This increases the overall performance of the vehicle and the operator.

Internet providers also need roof racks to transport their ladders and use them to reach high spots where a cable needs to be put or fixed. Painters are another profession that benefits from using roof racks for their vehicles. Same as internet providers, painters also need to reach high spots whether they are internal or external.

Another field that needs roof racks is television and news. This might come as a surprise, but when you think about it, the media industry uses a lot of equipment to reach higher spots that cannot be reached by hand. As part of those equipment they use ladders as well, which need to be transported on roof racks.

Last but not least, people in maintenance use roof racks to transport their ladders and equipment. Based on the number of people that are put on the task, they might need one or two ladders. Therefore they might need a single drop down ladder rack or a double drop down ladder rack.

There are other professions as well that use roof racks to make their life easier such as electricians, plumbers or carpenters. Roof racks can increase the performance of the vehicle and ensure that the operator does not get harmed in any way, whether during transportation or loading and unloading of the ladder. In addition, roof racks use the underutilized space on the vehicle and turn it into a fully working mobile workshop.

Choosing the right diet can be a challenging endeavour. Several types of diets are popular and tout weight loss as a benefit.

Low carbohydrate diets, which tend to be high in protein, have been around for many years and a significant number of people have successfully lost weight on such diets. High protein diets, which are defined by a daily intake of protein above 35%, are indeed amongst the most popular and the following health benefits are associated with a high protein diet:

Lowers Blood Pressure.

High blood pressure is considered the leading reason for heart disease, stroke and a plethora of other health issues. Lowering your blood pressure can be difficult and take a great deal of time and effort. However, several studies have concluded that high protein diets are effective in lowering both systolic and diastolic blood pressure. Research has established that high protein diets are effective in lowering blood pressure because the consumption of protein reduces the levels of insulin in the body. When insulin levels are decreased and balanced blood pressure decreases.

Improves Muscle Mass and Strength.

Protein is an essential component in the building of muscle mass and the ability of the body to build strength. When combined with weight lifting and other physical activities adding the adequate amount of protein to your diet assist in the building of muscle. Some diets encourage you to eat only raw foods, while others encourage you to quit coffee.

Protein works to build muscle by repairing tears created in muscles when lifting weights. When these tears are filled in your muscles become larger and stronger. Additionally, the significant intake of protein contributes to a loss of fat which leads to improved muscle tone.

Helps with Weight Maintenace.

Australia is graded fifth for obesity than countries like the UK, Canada and Ireland, however slimmer than Hungary, New Zealand, Mexico and also the US, that has a fatness rate of 38.2%.

Weight loss can be difficult but maintaining a healthy weight is also challenging. Research asserts that people who consume higher amounts of protein are more likely to maintain a healthy weight. Protein provides this advantage because it increases feelings of satiation and satisfies your bodies nutritional needs.

Diets high in protein provide proven benefits that have been studied and confirmed for decades. Lower blood pressure and metabolic improvement are among the most important health benefits of high protein diets. Additionally, high protein diets reduce cravings while also building muscle and promoting weight loss. If you have a weight loss goal or simply have a desire to maintain a healthy weight, a high protein diet could be extremely beneficial for your health.

Improves Metabolism and the Bodies Ability to Eliminate Fat.

Boosting your metabolism will speed up your bodies ability to lose weight and get rid of extra body fat. The way the body metabolizes food is known as the thermic effect of food (TEF). TEF refers to the ways that the human body uses calories to extract nutrients. The TEF of protein is ideal for improving metabolism which leads to weight loss. Some research has estimated that you can burn an extra 80-100 more calories on a high protein diet.

Reduces Cravings and Appetite Levels.

Nothing can sabotage your efforts more quickly than the craving of unhealthy food when you’re determined to lose weight. Foods high in fat and sugars are often the most tempting. However, high protein diets tend to reduce these cravings and therefore promote weight loss. It is believed that increased levels of protein also regulates dopamine levels. Dopamine is the hormone that is responsible for food cravings. Diets high in protein are also responsible for suppressing the appetite. A decreased urge to eat results in lower calorie intake and weight loss.

Paralysis is a deadly disorder. It can be considered almost equivalent to a curse. This is not a genetic or epidemic disease but it may happen to anybody and everybody for several reasons. One of the most popular reasons behind paralysis is cerebral thrombosis or stroke.  Stroke might happen due to a number of reasons. At times it is due to hematoma or clotting within the brain again due to severe sodium-potassium imbalance the tissues in brain ruptures leading to cerebral thrombosis. This rupture cannot be prevented by any medicine but it can be helped by neurological medicines. However, as the brain controls the nervous system in our entire body, as the brain nerves dysfunctions our body gets paralyzed. But paralysis may be caused by severe injuries in nerves due to some kind of accident or due to any other neurological problems.

What is paralysis?

Paralysis can primarily be defined as less or no muscle movement in our body. There is a dysfunction in the way messages are transferred from brain to the different body parts mainly muscles.  Paralysis can be of different types. It can be complete paralyses as in when all the muscle movement in our body stops it can be partial where only either one side of the body is affected or both or a particular area of the body is paralyzed. For example one can have facial paralysis this is when the facial muscles are only affected the rest of the body muscles function normally.  Again due to strokes people usually undergo paralysis either on the right side of the body or the left which can be widespread later if the thrombosis doesn’t stop. Paralysis caused by severe injuries can affect either the lower part of our body including both the legs which is called paraplegia or on the upper part of the body. Paralysis of both arms and legs is called quadriplegia.

Other causes of paralysis:

Other than stroke or accident there can be several other causes of paralysis such as spinal cord injury. If the entire spinal cord is injured it might lead to complete paralysis if only the lumbar region is affected it might lead to the paralysis of the lower part of the body that is paraplegia. Even neck injury can lead to paralysis if it affects the spine or the se of important nerves that connect with the spine. Other diseases like, cerebral palsy, amitrophic lateral sclerosis, Guilane Barre syndrome and Bell’s palsy cause paralysis. Amongst these Bell’s palsy causes facial paralysis mainly.

Treatment for paralysis:

Till date doctors couldn’t find complete cure for paralysis unless the body heals itself on its own. However there are several treatments to help improve the condition of the patients.  There can be physical treatment that is helping the patient by massage, heat, rays and others that is done mainly through physiotherapy. There are renowned physiotherapy in Delhi for paralyzed patients. There is occupational therapy which helps to perform day-to-day activities.  Using manual or electric wheelchair or scooters are recommended by doctors in order to provide the patient with mobility aids. Similarly supportive devices like braces, cranes and walkers are also pretty useful. One can go for assisted technology such as voice-activated computers, telephones and lighting systems and also adaptive equipment like special utensils for having food and controls for driving a car. These are the known methods of paralysis treatment along with proper medication and psychological treatment so that he or she doesn’t succumb to depression.

If you have always wanted to see jungle animals up-close, you can do so in several places in Thailand. Elephant sanctuaries exist where people can visit with these huge and gentle animals and talk about their experiences. These kind animals are wonderful creatures and deserve more attention. That is why jungle sanctuaries exist in Thailand.

Several Locations Feature Elephants in Thailand

In fact, you can find several locations where you can experience this type of bonding. You can choose morning visits or visits later in the day. Maybe you would like to schedule time with the elephants overnight. If so, you can feed the animals in the morning before you leave. This type of adventure is a great idea for an adult or child, as it totally immerses you in the jungle experience.

Walk with Elephants in their Natural Habitats

When you can walk with the elephants and see them in their natural habitat, it is better than reading a book about the animals. This is the way to learn how these animals live. You won’t get these types of details from a textbook. You can only get this kind of information from hands-on experience. A reputable elephant sanctuary in Thailand will allow you to actually experience a dream.

Don’t Get Your Info Online – Experience It Yourself

There are different forms of learning. While you can get a good deal of information online, it still is not the same as being next to a real live elephant. You may see pictures of the animals and look at the facts about their habitats, but you won’t be able to really learn about them until you meet them in person.

Most people—young and old—love this type of experience in Thailand. In fact, you cannot experience this type of association may places in the world. That is why you should plan this family adventure today. Why go to the zoo when you can see a zoo animal in its natural surroundings? Learn more about how this animal sustains itself and what it likes to eat.

Make a Memory and Visit the Elephants

By taking part in this type of real live learning experience, you will have a memory that you can share the rest of your life. You don’t remember this type of experience by merely reading a book. While some virtual learning can take the place of real live teachings, you will not find this to be the case when it comes to communing with elephants.

Instead of going on a safari or viewing the animals from a distance, make it your goal to see them up-close and take part in their care. Again, this is one of those experiences that you can keep in your memory for all time. Schedule a visit today online at a jungle elephant sanctuary in Thailand. If you have not done so already, now is the time to arrange for a visit with your jungle friends. Be a part of something much bigger than yourself, and make friends with the elephants.