Video marketing is one of the best ways to keep your target audience’s attention. Lately, videos have become the most popular type of visual content on social media. Followers remember a message sent through a video much more easily than through a text, so using this type of content you can permeate your brand image in the audience’s memory. However, to achieve a memorable video marketing campaign, you need to consider several elements.
Here are 4 tips to keep the attention of your audience with great video marketing:
1. Focus on the story of your brand
Storytelling has become a very important element for any marketing strategy and can be a powerful tool when used in a video. Good content for a video can tell a story through which the viewer can connect with your brand. The brand that can tell an interesting story will be able to capture the public’s attention, stimulating the imagination, but also the desire to join. Thus, the better a story is told, the better the audience will understand the message and be able to identify with it.
2. The beginning matters!
In the online environment, attention is hard to capture, but it is also quite difficult to maintain. To make sure that your video has the desired effect, it is recommended that the first few seconds of it be used wisely. It would be useful in this regard to get into the subject fairly quickly, but also to induce users to the idea that it is worth their time and attention. You can consider providing useful, current information or you can rely on humour, depending on what you want to convey, but also on the positioning of your brand. If you are not sure of this information you can always consult with specialists to receive the necessary guidance.
3. Make your campaign mobile-friendly!
A large part of the audience will watch your video on the phone. So, what should you do in this case? Well, our advice is to optimise your video marketing campaign for mobile. Some ways you can optimise your video would be to adjust the text size so that it can be read on a smaller screen, keep an optimal duration, create a thumbnail that attracts attention, or shoot vertically to make it easier to watch. Of course, there are other things that can also be optimised, but in order to find them you should think about what bothers you when watching a video on your phone. Your own experience is always helpful!
4. Don’t forget SEO!
SEO is a powerful tool that should be considered when it comes to a video marketing campaign. While most companies invest in paid ads like Google & Facebook Ads, you can use SEO (Search Engine Optimisation) for your videos in order to attract organic (free) traffic. Some tips in this direction would be to provide a transcript that search engines can index properly, to include keywords in the title, but also in descriptions, to make sure that the web page where you index the video is also optimized. However, if you do not yet know how SEO works and how you can optimize it effectively, you can turn to a marketing agency that can come to your aid.
Maintaining the public’s attention can be an easy thing to do when your video marketing campaign is done properly. Of course, these are just a few tips and tricks to achieve your goal, but it is important to consider many other things. Video is an important part of your strategy, so it needs to be done in the right way. That being said, prepare properly, consider the tips given and create a stunning video! If you need guidance, contact a trusted marketing agency!