In this day and age, everyone’s talking about how important it is to have an online presence in order to have a successful business. It’s come to a point where more traditional methods of marketing have been ignored and overlooked.
However, there is still something to be said about the efficiency of direct mail services for your company’s marketing efforts. Here are some reasons why you shouldn’t be so quick to dismiss it.
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What is Direct Mail Marketing
Essentially, this is the physical equivalent of email marketing. Instead of getting digital brochures and flyers in your inbox, you receive actual marketing materials in your mail. This can include catalogs and other sampling materials.
The biggest difference with this type of marketing material is that it is something tangible, which makes it easily visible and accessible. Unlike digital materials that can be redirected to the Spam folder, or buried underneath a ton of more important emails, direct mail marketing materials can arrive at the audience’s doorstep and be easily seen.
Why It Works
You might be surprised to know that despite this seemingly old school method, direct mail marketing actually still works, and in fact, enjoys a higher response or engagement rate than email marketing.
It might have something to do with the fact that it is physical and tangible, and thus more memorable. There are also plenty of ways to be creative with the material, from graphic design to additional materials for gimmicks.
Even big companies still rely on direct mail marketing, so maybe there is something to be gained from this, after all.
