The market is flooded with products today more than ever. Did you know there are over 500,000 businesses registered in Australia, as we speak? However, we could barely recall 10 names from each industry if asked to name a few, so where is the gap?
It would be false to assume that the lesser-known enterprises lack in quality or talent. Research indicates that only 40% of the famous ones actually deliver great products. Then, what is setting them apart? To answer precisely that, we have compiled a list of 5 tactics that help in developing an exclusive brand in the market.
Starting with the basics here! Your brand is only as good as the services you offer. In a market saturated with products, either the famous ones sell or the truly remarkable ones do! If you were to set out sampling products, you would find most of them similar in quality to the extent that they all have the same flaws.
It is these flaws that could help your cause. Your products need to do away with these flaws, or at the very least, reduce their impact. The more efficient your product is, the better it sells. So, via this tactic, we aren’t relying on the cliché primitive qualities each of your rivals can offer too; instead, we are relying on the improvements we have made on the parts they still lack in.
2) Incorporate feedback:
What better way to improve than to listen? Much like a complaining wife, your customers too want you to fix things. They are willing to tell you the good and the bad points about each of the offerings they have tried. You need only to ask! Regular practice of conducting public discussions, polls, surveys could get you the feedback you need to improve your product quality.
3) Get the Branding Right:
Now, the part where our product had a role is over. To truly develop a brand, you need to start on the inside. Branding is so powerful that most consumers would probably recognize the logo of Pepsico Company, but not the flag of the Netherlands despite the fact that they are both using the same colour scheme.
Branding requires a catchy logo and a pressing tagline, but that’s just the basics. You also need to make the most of your employees and the employers alike to drive a common message across. For practical and powerful branding solutions, you should consult professionals such as BrandMatters.
4) Online Reputation on Fleek:
Once you have sorted out the branding front, you would need to get your brand out in the public. In the age of social media, it is easier than ever to create a hype around your brand. Just know your target audience right and connect with them across all the social media platforms. You could hop on the viral trends to garner their engagement and build an empire online too.
5) An Excellent Customer Service:
Now that you have generated hype around your products, people may have queries. Those who have sampled it may offer feedback or may need help. A brand that is easy to reach and quick to respond is the one that’s more likely to retain a customer. A readily available and friendly customer service dept. is a must-hire if you truly want to become a favourite in the market.
Your product matters when it comes to beating the competition. However, everything else is just as important too. How you treat your customers, how you reach out to non-customers, and above all, how you treat your employees forms the aura of your brand. Nowadays, a brand is about a story, make sure yours is a great story that inspires people and promoted their trust into your brand!